What Is Obsessed Minerals?
Obsessed Minerals is a luxury mineral cosmetics brand founded in 2007 by Dr. Michael Jo. Formulated with naturally occurring, mineral-based ingredients that are healthy for all skin types and tones — and never tested on animals. From the signature Bronze Me Beautiful Whipped Bronzing Foundation to vibrant wet/dry eye shadows and curated collections, every product is crafted to help you look great, feel great, naturally.
Press Feature
"The $10 Beauty Secret Behind Taylor Swift's CMT Look" — Glamour Magazine
Featured Products
Bronze Me Beautiful
Foundation
$45
Best Seller
Bisque
Foundation
$18
Millionaire
Eye Shadow
$16
Best Seller
Photograph
Eye Shadow
$16
Date Nite
Lipstick
$15
Brulée
Lip Glaze
$15
Frankly Scarlet
Blush
$18
Morning Dew Creme
Anti-Aging
$45
Morning Ritual
✨ The Luxe Essentials Collection
Six handpicked obsessions: Morning Dew Revival, Cranberry Crush, Merriment, Charlie's Secret, Kentucky Rose, and Hysteria
$99 $126
Product Catalog & Collections
- Full product catalog spanning Foundation, Eye Shadow, Shadow Palettes, Blush, Lipstick, Lip Glaze, and Anti-Aging
- Signature Bronze Me Beautiful Whipped Bronzing Foundation — the hero product with a dedicated landing page
- The Luxe Essentials Collection — curated 6-piece bundle at a discount ($99 vs. $126 individual)
- Tab-filtered "Featured Products" section for quick category browsing
- Individual product pages with full descriptions, reviews, and variant selection
- "Pressed vs. Mineral" formula variants on applicable products
E-Commerce & Checkout
- Full Stripe checkout integration with secure payment processing
- Automatic invoice generation on purchase
- Add to Bag cart flow with quantity management
- Order confirmation and email receipt delivery
- Admin dashboard for inventory, order, and customer data management
Brand Story & Social Proof
- "Our Story" page — brand history dating back to founding in 2007 by Dr. Michael Jo
- Real customer reviews displayed on product and homepage sections
- Press mention: "The $10 Beauty Secret Behind Taylor Swift's CMT Look" — Glamour Magazine
- Video testimonials embedded from Vimeo — professional makeup artist reviews and founder story
- Verified buyer badges on all reviews
Brand Values & Positioning
- Cruelty-free — never tested on animals, prominently featured throughout the site
- Natural mineral-based ingredients — healthy for all skin types and tones
- Satisfaction Guaranteed policy — full happiness from order to delivery
- Luxury positioning with dark marble aesthetic and gold accent design language
- Handcrafted cosmetics heritage emphasized across all product storytelling
Design & Platform
- Sophisticated dark marble aesthetic with gold typography and accents
- Elegant serif fonts matching the brand's high-end positioning
- Fully responsive — desktop, tablet, and mobile optimized
- SEO-optimized pages with structured product data
- Automated blog and editorial content for ongoing engagement
- Built on Lovable with full production deployment
What Customers Say
"Bronze Me Beautiful is the ONLY foundation I'll ever use. The whipped texture melts right in — I get compliments every single day."
Lisa M. · Bronze Me Beautiful · Verified
"The mineral eyeshadows are absolutely stunning. Ocean Breeze is my go-to for date night — the shimmer is incredible and it lasts forever."
Keisha R. · Ocean Breeze · Verified
"I love that everything is made with natural ingredients and never tested on animals. The quality is next level — my entire collection is Obsessed now!"
Amanda T. · Magic Mauve · Verified